Author Archive
Digital Signage: People Like Interactivity
Perhaps you have a friend like mine. It seems no matter what we do, whenever I’m over at his house, the TV is on. No one may be watching, but the set alternates between some talking head delivering the news and commercial blaring out their sales pitch.
When I question him about why the set […]
Digital Signage: Wrap Your Head Around This -Flexible Displays!
Research firm iSuppli boldly proclaimed last month that 2008 will be known as the year flexible active matrix displays coalesced into a global market.
According to the El Segundo, CA, -based market research group, market for flexible displays worldwide will climb from $80 million last year to $2.8 billion by 2013 -a whopping 35-times increase.
Applications for […]
Digital Signage: A Digital Approach to Outdoor Advertising
In cities all across America, digital billboards are springing up, bringing the benefits of instantly changeable digital graphics, images and text, to a medium where advertising contracts were traditionally sold for months or longer at a time.
As of January 2007, about 400 digital billboards populated the U.S. landscape, according to an article in The New […]
Digital Signage: RFID Data Can Open New Horizons for Retailers
A new report from research organization Datamonitor suggests brick-and-mortar retailers can make up some ground on their Internet rivals through the smart use of technologies like digital signage.
The report, “Shop X: where’s the store heading?,” notes digital signage systems have the ability to identify the presence of viewers, thereby turning up or down the volume […]
Digital Signage: Here Comes OLED!
I’ve often written in this space about the impact digital signage is having on how businesses communicate their marketing and informational messages to customers, workers and other constituents.
While the attributes of digital signage, including its similarity to television, the speed and ease with which content can be updated and its ability to integrate interactive elements, […]
Digital Signage: The Battle Between LCD and Plasma Panels Intensifies, and You are the Winner
A couple of research organizations recently released reports concluding LCD technology is now taking the lead in its competition with plasma displays to become the dominant flat panel display technology and will secure its position as the clear winner within a decade.
Let me state for the record, I have no favorite in this battle. But […]
Digital Signage: Serving Up Success with Dynamic Digital Menu Boards
Successful restaurateurs know an important ingredient in marketing their establishment is whetting the appetites of possible patrons with the sights, sounds and aromas they can expect to experience inside their restaurant.
But how can they convey even a taste of what lies behind the doors and entice potential diners inside? Traditionally, many restaurants will post their […]
Digital Signage Advertising: Meeting HD’s Demands
When I think about digital signage, I’m sometimes reminded of the perpetually hungry, ever-growing plant from the musical “Little Shop of Horrors.” You might remember that unusual flora. It’s the talking, singing Venus Flytrap on steroids that constantly demands”Feed Me!” I can’t help but think of that giant man-eating plant, because its appetite for flesh […]
Digital Displays: A Little More About High Definition
A display panel can be SD, or standard definition, ED, or enhanced definition, or HD, high definition. Displays are made up of individual picture elements, called pixels. Basically, the idea is the more pixels, the higher the resolution of an image. Thus, an SD display with a pixel count of 704 (horizontal) x 480 vertical) […]
Digital Displays: Things Are Not Always As They Appear
The most obvious thing about digital signage is the display panel. It’s the first thing you see, and probably the last thing you think about once it’s hung and showing the content you want others to see.
But did you know that just because your digital signage messaging is playing back on a flat panel plasma […]
